We're building products that deepen children's understanding of animals
We were frustrated by our children's fleeting engagement in animatronic toys and saw an opportunity to create compelling, meaningful & fun play
Our Animazing experience draws upon expert, in-country knowledge & will be delivered sustainably
Parents of 6-11 year olds rent one of our animal toys. Your child's aim is to help rehabilitate their orphaned animal robot, but they need help.
Initially the toy is apprehensive and doesn't interact much. By connecting with a mobile app, children gain access to lessons from an animal expert. That expert - who has a fantastic sense of humour - is a child from the same country as the animal itself.
Each lesson unlocks new features and behaviours in the toy. These can be enjoyed independently of the lessons. The animal evolves over a period of six weeks, until it's confident enough to be released back into the wild, when we take it back for other budding conservationists
The toy industry needs to change to be better for children, parents and the environment
90% of toys are made of plastic and 80% end up in landfill or are incinerated according to the Ellen MacArthur Foundation
We design the cycle of use into our toy's experience, making the adoption of circular practises more viable
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