We're building products that deepen children's understanding of animals
We were frustrated by our children's fleeting engagement in animatronic toys and saw an opportunity to create compelling, meaningful & fun play
Our Animazing experience draws upon expert, in-country knowledge & will be delivered sustainably
Parents of 6-11 year olds rent one of our animal toys. Your child's aim is to help rehabilitate their orphaned animal robot, but they need help.
Initially the toy is apprehensive and doesn't interact much. By connecting with a mobile app, children gain access to lessons from an animal expert. That expert - who has a fantastic sense of humour - is a child from the same country as the animal itself.
Each lesson unlocks new features and behaviours in the toy. These can be enjoyed independently of the lessons. The animal evolves over a period of six weeks, until it's confident enough to be released back into the wild, when we take it back for other budding conservationists
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Animal toys and characters on screen often bear little relationship to their real-world counterparts. Though animals are cherished by us - and especially our children, their numbers are dwindling in the wild. Wouldn't it be great to be able to strengthen our bonds and ensure they are preserved in their natural habitat?
Our vision is to help connect and educate our children about the magnificence of animals, to inspire the next generation towards a lifetime of advocacy for our natural world.
We had an idea that all profitable commercial products that resemble, depict or mimic wild animals should contribute to their conservation and welfare. This might be considered an animal conservation tax we believe would be worth paying to wake us all up to our threat to their existence. We realise the best way to do this is to start with ourselves; all aniBotics product sales will benefit animal charities focussed on preserving these animals in their natural habitats.